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Sustainability Marketing : A Global Perspective
The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century.Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach.The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented '4Ps'; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society.Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them. A comprehensive package of supplementary materials for this text is available at www.wiley.com/college/belz. View the authors blog at: www.sustainability-marketing.com
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Managing Diversity and Inclusion : An International Perspective
Written and edited by leading experts in the field, this authoritative account sets UK and European practices firmly within a global context.It offers an in-depth and contextual account of enduring, contemporary and cutting edge theories and approaches to diversity and inclusion management. With workforce demographics changing rapidly, high-profile cases of discrimination in the news and new legislation coming into force, it is more crucial than ever that organisations understand and effectively manage workplace diversity – not only to increase business outcomes, but to create an inclusive workplace in a socially responsible manner. This second edition includes an engaging new chapter on social class and diversity, as well as a range of new mini case studies on contemporary issues and themes such as intersectionality and autism employment. Packed with learning features to encourage critical analysis and help you link theory to real-world practice, Managing Diversity and Inclusion offers an in-depth and contextual account of enduring and cutting edge discussions and approaches to diversity and inclusion management.
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Business Sustainability : Investor, Board, and Management Perspective
This book examines the crucial role of investors both retail and institutional investors and interment managers, the corporate board of directors and management in collaborating to achieve financial ESP and nonfinancial ESG sustainability performance in creating shared value for all stakeholders.Business sustainability has become economic and strategic imperative with potential to create opportunities and risks for businesses.There have been considerable efforts by regulators and business organizations to encourage the board of directors and management to pursue profit-with-purpose goals in by focusing on long-term investment and integrating environmental, social and governance (ESG) sustainability into their strategic and investment decisions.The concept of impact investing, of focusing on the importance and relevance of corporate investment strategies in achieving financial economic sustainability performance (ESP) in creating returns on investment and in obtaining non-financial ESG sustainability performance of providing positive social and environment impacts, is gaining acceptance by retail and institutional investors.Positive effects on the environment and society cannot be achieved without allocating scarce resources that could otherwise be used to maximize firms' financial economic performance.The role of the board of directors is to oversee the managerial function of focusing on the long-term financial ESP and non-financial ESG sustainability performance, effectively communicating sustainability performance information to all stakeholders. This book examines the crucial role of investors both retail and institutional investors and interment managers, the corporate board of directors and management in collaborating to achieve financial ESP and nonfinancial ESG sustainability performance in creating shared value for all stakeholders.This book also highlights how people, business and resources collaborate in achieving sustainability performance of creating shared value for all stakeholders.Anyone who is involved with business sustainability and corporate governance will be interested in this book.
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Corporations and Sustainability : The South Asian Perspective
Corporations and Sustainability: The South Asian Perspective is a collection of contributions from leading academics and practitioners which provides an overview of the key challenges and opportunities related to sustainability in South Asia. The last two decades have seen rapid and often dramatic changes in the institutional, economic and ecological contexts in which firms operating in South Asian economies find themselves.South Asia is increasingly seen both as a driver of global economic growth as well as a barrier to sustainable development. The most significant driver of change in the region has been the economic liberalization attempts of national governments, resulting in easier and faster flows of information, labour and capital between these economies and the rest of the world.Consequently, global environmental and social concerns are increasingly driving governmental and corporate decision-making processes for firms operating in South Asia.In responding to these emerging challenges, firms have begun to re-evaluate and redesign their strategies, structures and processes as well as incorporate sustainability principles into their strategies.Corporations and Sustainability: The South Asian Perspective thus delivers an important perspective for researchers as well as students of master's-level courses on business and environment.It is particularly useful for those trying to understand the key sustainability challenges in the South Asian context as well some of the solutions emerging in the critical areas of heavy industry and also service sectors.
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Strategizing for technoscientific innovation: An ecosystem perspective
Strategizing for technoscientific innovation: An ecosystem perspective
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Strategizing for technoscientific innovation : An ecosystem perspective
Examples of technoscientific innovation include advancements in biotechnology, advanced medical treatments involving gene and cell therapies, surgical robotics, nanotechnology, AI-based decision-making systems, the creation of innovative materials with unique properties, and sustainable renewable energy systems.These innovations have the potential to transform and disrupt industries, improve quality of life, and contribute to economic and societal progress.The purpose of this book is to guide the reader on how to create and capture value from technoscientific innovation, making extensive use of collaborative co-development deals.Based on the latest insights in managing technology ecosystems and business modelling, this book aims to map out the technology-based ecosystem, perform an economic power analysis of its agents, and develop a phased value creation and capture strategy to take the technoscientific innovation to market.This will form the basis for a discussion on strategically positioning the company in "pipeline" and "platform" technoscientific businesses, leveraging the firm's differentiating intellectual property (IP) and complementary assets positions.
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Purchasing and Supply Chain Management : A Sustainability Perspective
For too long, business has focused on short-term cost advantages through low-cost country sourcing with little regard for the longer-term implications of global sustainability.Purchasing and Supply Chain Management, Second Edition, not only fully addresses the environmental, social and economic challenges of how companies manage purchasing and supply chains, but also delves deeper into emerging areas such as modern slavery, digital technologies and circular supply chains. In addition to explaining the basic principles and processes of both purchasing and supply chain management, the book evaluates how to develop strategic and sustainable purchasing and supply chain management.Our key message is that purchasing and supply chain management needs to focus on value creation rather than cost cutting.This requires the development of new purchasing and supply chain models that involve circular supply structures, supply chain transparency and collaboration with new stakeholders in traditional sourcing and supply chain settings. Aimed at students, educators and practitioners the book integrates sustainability into each chapter as a core element of purchasing and supply chain management.This second edition incorporates new examples and case studies from industry throughout, striking a balance between theoretical frameworks and guidelines for implementation in practice.
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Innovation in Music: Technology and Creativity
Innovation in Music: Technology and Creativity is a groundbreaking collection bringing together contributions from instructors, researchers, and professionals.Split into two sections, covering composition and performance, and technology and innovation, this volume offers truly international perspectives on ever-evolving practices. Including chapters on audience interaction, dynamic music methods, AI, and live electronic performances, this is recommended reading for professionals, students, and researchers looking for global insights into the fields of music production, music business, and music technology.
Price: 53.99 £ | Shipping*: 0.00 £
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